with shopping-related ads in magazines like The Saturday Evening Post.
The first Santa ads used a strict-looking Claus, in the vein of Thomas Nast.
[In 1930 ..]In 1930, artist Fred Mizen painted a department-store Santa in a crowd drinking a bottle of Coke.
The ad featured the world's largest soda fountain, which was located in the department store
Famous Barr Co. in St. Louis, Mo. Mizen's painting was used in print ads that Christmas season,
appearing in The Saturday Evening Post in December 1930.
Abradoks Photo / Coca Santa